In The Midst

The highway is full of people and life. The road does not lack traffic or action.

When you travel down the highway, you are surrounded by people. They are mere feet or yards from you. They are in their space moving down the road in the same way you are. Going the same direction, possibly even with the same destination.

These people have the same problems and fears you do. Traffic. Speed limits. Tailgating. Fender benders. Stop lights. Flat tires.

They plague you both equally.

Yet the inches of steel and aluminum and white or yellow lines and speed of travel separate you into our own little worlds. You are secluded into your own personal bubble with no connection with the other drivers. And you live with these problems and fears by yourself.

Do you recognize you are not the only one with the problems you have? Do you share your problems with your friends? Who do you share your problems with? Who do you support as they have problems?

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Job To Be Done

One of the podcasts I listen to is hosted by Horace Dediu. He is an analyst and all around a really interesting person full of great discussions and observations revolving around “[Apple and the]…success and failure in the evolving story of mobile computing and related industries….” A frequent theme of the show is the discussion of what the job-to-be-done is of a specific item, tool, company, or corporation. The jobs-to-be-done comes from the Clay Christensen Institute and they have a great definition for what it means to discuss the “jobs-to-be-done framework.”

My favorite part about the jobs-to-be-done definition is in reference to how you hire a product when you purchase it. The transactional nature of hiring paints, in me, a beautiful picture. I can see myself walking into a grocery store looking to hire some eggs and take them home with me or looking to hire some new headphones because my old ones broke. As I look for new headphones, I go to my favorite review site and see who they suggest to hire. I read the user reviews on Amazon, the reviews and comparisons on my favorite site, and of course price compare across a few different e-retailers as well as a brick-and-mortar or two, if I can. When I make the ultimate decision on my headphones, I hire them. (This process is so different from a 21st century employer going to LinkedIn and vetting their applicants or googling their applicants.) 

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I on the other have a job to be done as well. Not the job to be done because I am hired to do it, but the job to be done as I am intrinsically inspired to do. I must do the job I am inspired to do and do it well. I have a job to do because of the talents I have, skills I have, and the way I am designed. I am fortunate to have been hired to do this job not only in life but also for a career. I am so thankful my job-to-be-done is what I get to do every day. 

I have found the intersection of what I like to do and what the world needs from someone like me. The jobs-to-be-done framework inspires me to look at the world as a marketplace. The interactions between people, businesses, cars, technology, and nature. Looking at all of these parts I have watched them and observationally studied them. I have watched for the things that did not make sense. The things that did not quite fit together. The parts and pieces that did not quite belong and I began pushing at these pieces. Poking them. Questioning them. Analyzing how they work and trying to relate to them. The more I watched, analyzed, and related the more I began to see what in me has sprang up and became more excited about my observations. My observations began to show me who I am. My ability to relate to my observations cued me into what I breathes life into me. I noticed the things that mattered to me and helped me see how I fit into the world. 

What is your job-to-be-done? What parts of the world around you strike you as odd? How do you relate to these parts of the world?

Observing the odd,

–JT