Remembering The Future

I was recently observing someone who is older than I am and their children are much older than my boy is. They were lamenting a decision one one child was making and did not appreciate a turn another child’s life had taken. The parent fully loves their children, they were in a moment of expressing concern for the differences their children had decided to make in their own lives.

As the parent expressed their concern, I had to mark it down. I had to mark down an acknowledgement of my own future feeling. I had to put a flag in the ground to remind myself that my child will make decisions, but these decisions will not always be my decisions and I will have to find a way to love him and support him as my boy.

Remembering what has not happened, but is yet to come, will be most important when it happens.

I cannot let my feelings overrun me in the moment or I might forget those who have gone before me and forget the lesson they taught me.

Other people will make decisions I do not completely agree with. My continued involvement in their lives will be dictated by my reaction to their decision.

How do you react to decisions you disagree with? How do you treat people who make different decisions than you? What is your threshold for the difference between the importance of a person and the importance of a decision?

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Content

Great marketing is great. It shows up in the right spot. It is seen by everyone in the target market and it usually even memorable. The issue with great marketing is, it will be replaced by more great marketing.

The best marketing is great content. Great content causes changes. Great content causes differences in people. Great content makes you better at being you. Great content inspires you to walk out your front door and do something. Great content inspires you to contribute to something much, much, larger than yourself.

Similarly, good ideas work. Good ideas put a smile on your face and make you think about getting how effective the idea can be. Good ideas get some people to do some things sometimes. When you share a good idea, people nod their heads, agree, and will generally agree someone should do something about your idea. A good idea will get people to think about the possibilities and never get out of their recliner. What is the difference between a good idea and a bad idea a la mode with whip cream and a blueberry on top?

A great idea does more than get people out of their recliner.
A great idea inspires people to live beyond their capacity.
A good idea puts a bandage on a paper cut.
A great idea makes the impossible, possible.

Where do you spend your time? How many good ideas have you thrown out lately? What is stopping you from working on great ideas? How can you eliminate/mitigate these road blocks?

Aiming for great,

–JT